ChangeWell Inc - Corporate training in change, stress management, and health promotion

This is the aesthetic book about the business of your business. Its authors, Drs. Stephen Mulholland and Mark Tager, have been students and teachers of practice promotion for more than a decade. What's more, the strategies and techniques in this book have been tested and refined in SpaMedica, Toronto's leading aesthetic practice.

If you follow Mulholland and Tager's system, you will make more money. You'll also enrich your life as well as the lives of your staff and patients.

In Section 1 of this practical, tool-oriented text, you'll learn about the five Key Success Principles. These skills highlight the best of advertising, practice management, leadership, motivation and monitoring. You'll be introduced to the all important concept of “invertising,” an emphasis on creating an awesome service proposition before you ever need to advertise for customers. You'll gain a set of Key Performance Indicators to track your daily, weekly, and monthly success.

In Section 2, you and your staff will become acquainted with the Conversion Cascade. The authors will show how to adjust your strategy and tactics to improve your yield as you move patients through six stages:

Awareness to phone
Phone to consult
Consult to treatment
Treatment to maintenance
Maintenance to other services
Other services to word of mouth

Along the way, you'll gain powerful skills to:

Get your front office aligned and trained to deliver great service.
Infuse your unique value proposition in every patient encounter.
Improve conversion rates in all six stages.
Harness the power of word of mouth promotion.

Finally, in the Appendix, you will find many helpful forms and resources to better manage day-to-day operations and to recruit additional expertise.

No matter what stage of practice you are in -- whether you are new to the field, an established cosmetic physician, a leading plastic surgeon, a primary care physician or a medspa owner -- you will find the prescription for enhancing your success in aesthetics.


	CREATING NEW DIMENSIONS OF PERFORMANCE			PRODUCTS			VIEW SHOPPING CART